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In a recent survey of 1800 PTO and PTA mothers, more than 73% agreed that promotional materials aimed at parents are more acceptable than those aimed at kids. Only 3% said those aimed at kids are more acceptable. (Some 18% said both are acceptable; 6% said neither is acceptable.) [Ad Age]

It's not new that over the years mothers have become increasingly wary of marketing attempts targeted at their children, especially in schools where sugary snacks and drinks have taken the forefront in commercializing schools.

"Parents are more open to programs that target them instead of their kids," said John Driscoll, VP-sales and business development at School Family Media, a marketing and media company that also publishes the magazine PTO Today. "At the Kid Power conference this year, [an executive from] Cartoon Network said they're literally changing their DNA from thinking about kids to thinking instead about parents and family." [Ad Age]

Are you wary of commercialization and marketing to your children in schools, on T.V. and elsewhere?

Read yesterday's discussion: Are you a Soccer Mom or New Millennial Mom?

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