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You've been working on a new product idea for over a year and now it's
time for you to bring it to market. A new article published in the Journal of Marketing Research
says the best way to entice potential customers to buy your product is
through a two-step approach: First tout the benefits of your product and
then focus on its practical aspects.
If you are of a certain generation you don't think twice about going to work without wearing hose. Pantyhose are a vital part of a woman's work attire and exudes professionalism. But for women who grew up in the younger generation, hose are optional, at best.
In the June 2008 issue of the American Sociological Review sociologist Christine Percheski claims that despite the rampant perception of a tidal wave of moms who opt out, in reality more mothers are working than ever before and the employment gap between mothers and childless women is diminishing.
It was the epitome of modern motherhood. Snow delayed my flight to New York and I was scrambling to find out whether I would be able to catch another. With the cordless phone pressed to one ear, my cell phone on the other, I struggled to figure out my arrangements while my daughter clamored for another blueberry waffle and my son tugged at my bathrobe.
When you’re pregnant, it seems like your biggest decision is whether you should get an epidural. But once you have the baby, the decisions are endless. Breast or bottle, disposables vs. cloth, cry it out or cuddle? It seems like every choice is fraught with life-altering consequences, and if you make the wrong one, you’ve doomed yourself and your child forever.
Launching a business takes a good idea, business plan, startup funds and— in today’s Internet-connected world—a Web site! Creating your Web site might be the easiest part thanks to Microsoft Office Live Small Business. This FREE online service lets you build—and customize—your own professional-looking Web site.
If you haven't started a blog for your business yet, it's time you did.
Over the past few years blogs have increasingly become vital components
to the bottom line of online businesses because they offer potential
and long-term customers regularly-updated information about the
products and services you offer and that they desire.
Become a member or a consultant of an organization for entrepreneurial moms today!
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