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One definition of creativity states that creative people look at the
same thing everyone else does, yet they see something no one else does.
The first thing to know is that we are in unique times. Because of
laptops and the internet, our work and personal lives are intersecting
unlike they ever have in the history of work. We lie in the bed
checking e-mail. We are up at the crack of dawn to write our blog
entries (like this one today.) We can have a report faxed or e-mailed
to our homes 24/7. The question I hear from leaders each day is "How do
I deal with all of this so that I stay as productive as possible?"
A surprising number of highly-educated MBAs are dropping out of the
labor force. Associate Professor Catherine Wolfram, a member of the
Haas Economic Analysis and Policy Group found MBAs are more likely than
MDs and JDs to be stay-at-home mothers. Wolfram studied surveys taken
of nearly 1,000 Harvard undergraduate alumni and found 15 years after
graduation, business school graduates are more likely than doctors and
lawyers to leave the workforce. The common factors: being married,
being female, becoming a mother.
You've been working on a new product idea for over a year and now it's
time for you to bring it to market. A new article published in the Journal of Marketing Research
says the best way to entice potential customers to buy your product is
through a two-step approach: First tout the benefits of your product and
then focus on its practical aspects.
If you are of a certain generation you don't think twice about going to work without wearing hose. Pantyhose are a vital part of a woman's work attire and exudes professionalism. But for women who grew up in the younger generation, hose are optional, at best.
If you haven't started a blog for your business yet, it's time you did.
Over the past few years blogs have increasingly become vital components
to the bottom line of online businesses because they offer potential
and long-term customers regularly-updated information about the
products and services you offer and that they desire.
Become a member or a consultant of an organization for entrepreneurial moms today!
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