| Two-Step Marketing Approach For New Products | | Print | |
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"Consumers have different concerns when they first hear about a new product compared to the time when they consider buying it," says Mita Sujan, Tulane assistant marketing professor. "The key to a successful marketing plan is to shift the message to target these separate concerns." If you own your own business, have you thought about varying marketing strategies? How have you marketed your product? Have your marketing efforts worked? For more information about growing your business, visit Hybrid Mom Consulting at www.hybridmomconsulting.com. Read yesterday's discussion: Do You Know How to Keep Your Children Safe on the Internet?
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You've been working on a new product idea for over a year and now it's time for you to bring it to market. A new article published in the Journal of Marketing Research says the best way to entice potential customers is through a two-step approach: First tout the benefits of your product and then focus on its practical aspects.
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